diff --git a/README.md b/README.md
index 79165f0..d3b3c6e 100644
--- a/README.md
+++ b/README.md
@@ -18,9 +18,14 @@ GitHub Changelog Generator
   - [License](#license)
 
  
-Changelog generation has never been so easy.
+### Changelog generation has never been so easy:
 
-**Fully automate changelog generation** - This gem generate change log file based on tags, issues and merged pull requests from **Github issue tracker**. This generator complies all [change log format guidelines](http://keepachangelog.com/).
+**Fully automate changelog generation** - This gem generate change log file based on **tags**, **issues** and merged **pull requests** (and split them to separate lists according labels) from :octocat: GitHub Issue Tracker.
+
+Since now you don't have to fill your `CHANGELOG.md` manually: just run script, relax and take a cup of :coffee: before your next release!
+
+### *What’s the point of a change log?*
+To make it easier for users and contributors to see precisely what notable changes have been made between each release (or version) of the project.
 
 ## Installation
 
@@ -115,7 +120,7 @@ So, if you got error like this:
 It's time to create this token or wait for 1 hour before GitHub reset the counter for your IP.
 
 ##Features and advantages of this project
-- Generate canonical change log file, followed by [keepachangelog.com guidlines](http://keepachangelog.com/)
+- Generate canonical, neat change log file, followed by [basic change log guidlines](http://keepachangelog.com/) :gem:
 - Possible to generate **Unreleased** changes (closed issues that have not released yet)
 - **GitHub Enterprise support** via command line options!
 - Flexible format **customisation**:
@@ -123,12 +128,14 @@ It's time to create this token or wait for 1 hour before GitHub reset the counte
     - **Custom date format** supported 
     - Ability to manually specify in which version issue was fixed (in case, when closed date is not match) by setting `milestone` of issue the same name as tag of  required version
     - Ability to **exclude specific issues** from change log (by labels)
-    - **Automatically exclude "questions"** - issues marked as `question` labels (and other issues, that shouldn't be in change log file: with `duplicate invalid wontfix` labels)
+    - **Automatically exclude "questions"** - issues marked as `question` labels (and other issues, that shouldn't be in change log file: with `duplicate invalid wontfix` labels)  :scissors:
 - **Distinguish** bug fixes, enchantments, and closed issues **according labels**.
-    - 	Issues (closed issues w/o any labels)
     - Merged pull-requests (all merged pull-requests)
     - Bug-fixes (by label `bug` in issue)
     - Enhancements (by label `enhancement` in issue)
+    - 	Issues (closed issues w/o any labels)
+- You manualy can set which labels should be included/excluded and apply a lot of other customisations, to fit changelog for your personal style :tophat: (*look `github_changelog_generator --help`  for details)*
+
 
 ###Alternatives
 Here is a [wikipage list of alternatives](https://github.com/skywinder/Github-Changelog-Generator/wiki/Alternatives), that I found. But no one was satisfy my requirements.